Logos is logic. Facts
Ethos is reputation.
Pathos is emotion.
These are tools to win an argument. In Thank You For Arguing the author Jay Heinrichs explains to us the power of knowing how to use these rhetorical tools. Created by Aristotle these tools are three big ones of many Heinrichs already gave us.
Arguments can be mastered remembering the following "rules":
1. mirror the emotion of your opponents, to show concern. Then, switch it to what you want the mood to be.
2. Discuss trying to reach concession
3. Become the one who wins the fight. Almost like acting.
Although it is not mentioned in chapter four of Heinrichs book, I'm sure he will include it later on, presentation is key. The way you look does matter. That's why you have to look fabulous ALL the time.
Like this:
Or look horrible or I dunno. Work it. Because sweet victory awaits you in future arguments.
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