Commonplaces are detonators of familiar topics. They tend to be relevant to social issues or concerns. You can use them to win an argument. They work if you place them right and you make it feel like you have your audience in mind. In the book Thank You For Arguing, Jay Heinrichs describes an argument about politics between two friends. He shows how Annie, the Republican made a mistake when she "argued against [her opponent's commonplace]". What Annie needed to do was to agree and then calmly restate her side. In this video of an IKEA commercial we can witness a commonplace. When we hear something or someone can do two things at once we immediately think about efficiency. Our society is constantly asking for faster technology and IKEA played with our necessity very well.
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